UGLY76

Beauty is arbitrary. Fashion should be organic and women should experiment until they find themselves with a definition of their style. Style is personal. It's unique like a person's voice or fingerprint. Trendsetters are young. For them fashion is exciting, and fascinating. It's when you get older that you realize that fashion along with beauty fades. Style lasts forever. You gain wisdom throughout your trendy days, then all of a sudden you realize that somethings are more functional than others. You start buying pieces that you know work. Pieces in a few different colors, maybe even a few at a time. You know the staples and the colors that work for you season after season. Instead of you working your clothes, your clothes start to work for you. You become the inventor, the innovator, the visionary. It's all about class, your level of it, how you start to interpret it and how you start to convey the few things that changed you in a way, allowed you to grow, and made you the person you are. If you have ever changed, you yourself actually became fashion for a moment. Fashion is after all the great signifier of change. Trend setters may love fashion, but they aren't fashion. They are still following the rules put in place by someone else. People with style actually challenge the rules, bend the rules, make their own rules, and tell other people what works, and what doesn't work. If a stylish person suggests that practicing how to put mascara on is a benefit, people listen. If she says that layering works best for Fall weather people listen. She is a high ranking officer in the army of fashion. Skilled, disciplined, sharp, a leader, and a most of all honorable.

I would consider my personal style to be "70's Vintage Chic". Anything that fits into that category reminds me of myself. It's a secret in a lot of ways because I have never actually expressed the real reason I buy what I buy. Is there a psychology to fashion? Maybe.

It's not just the marketing, because  when I say personal style I mean just that. There is no perfect store that only sells things I would only buy. Therefore there is no direct marketing category that I would fall into. I could open my own store, brand my style, and sell separate pieces that individually express their own unique reality. The symbolism of the store name, the brand, and the manner in which I display items and decorate the store would all be part of my personal style. If I wasn't bold, I would never be able to fully express my vision in a way that made sense to anyone else on the outside world. In a way you have to be fearless to express personal style, and go all out when you want to make a point.  I know all the trends yet I still gravitate towards certain colors, prints, silhouettes, fabrics, and a trace of anything that resembles my personal style. If I wouldn't wear it I wouldn't display it.

That's the thing I love about fashion. If you know the language and you consider yourself fluent, you are able to create your own style. And like your spirit style is forever. Fashion is like a book. The designers are the authors. The books themselves are the wardrobes. The chapters are the outfits. The clothes are the paragraphs. The the accessories are the sentences. The shoes are the punctuation marks. Once you write the book others read it. To a young person fashion is their life, they study the books, and practice the teachings. To an experienced person fashion is just what you put on to live your actual life, complete with places to go, people to see and things to do. Fashion just helps you be the best you. And style gives you the power to change things, and transform yourself when you need to.

Just like the self published author, books need marketing, vision, and purpose. It needs to fit into a genre so that people know where to look for it, or so that when people look at a specific genre it's waiting to be discovered. What genre of clothing would I provide? Women's casual, and business attire. I would design, and style, drawing inspiration from vintage 70's pieces.